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‘The Arctic Fox’ arrives in Manchester with a new Fjällräven store, opening at the end of November

Leading Scandinavian outdoor clothing and equipment brand Fjällräven is preparing to open a store in Manchester’s Old Bank Street. The new shop will be Fjällräven’s first brand store in the UK and is being opened in partnership with a long-standing stockist, The Sporting Lodge, who have years of retail experience.

The brand has enjoyed significant growth in the UK over the last decade. Its combination of durable and functional products and Scandinavian design have proved a winning combination amongst British outdoor enthusiasts. The Great Outdoors has reviewed a number of their products over the years – see online reviews here.

Fjällräven is already available from a steadily growing network of national outdoor chains and high-quality, specialist independent stores. This new venture gives people the opportunity to step inside a branded shop where a full product range will be presented within a Scandinavian-manufactured internal layout.

Ralph White, Managing Director for Fjällräven UK, commented: “We are absolutely delighted to be opening our first brand store and feel that the impressive and vibrant location of Old Bank Street is the perfect setting. We hope that opening this new shop will provide a huge boost to our ongoing efforts to build Fjällräven’s brand presence here in the UK, benefiting our existing retailers and also the loyal following of both urban and outdoor consumers we feel very lucky to have cheering us on.”

The store is set to open at the end of November and its launch will be kicked off with an opening event attended by ambassador Alan Hinkes. Find out more or keep up to date by following Fjällräven on Facebook.

Image: Fjällräven