Here’s a fun initiative to get people outside over the weekend that follows Black Friday.
Instead of discounting products on its website, Berghaus has announced that it will be handing out 1,000 prizes that can be claimed by seeking out one of four outdoor locations in England, Scotland and Wales on Saturday 26 November.
It’s basically a treasure hunt. The only way to find the prizes is to solve a series of clues that will be given in the lead up to and on Black Friday, and then head outdoors the following day.
The initiative is a nice antidote to the online bargain hunting that characterises Black Friday – and we’ve all seen the news stories of riotous scenes in American, and in recent years, British stores.
On 25 November, members of the public who sign up to the competition and follow its progress, will be sent a final clue that will describe a journey into the outdoors. Early on Saturday 26 November, teams from Berghaus will plant flags at four destinations in the UK.
The first five people to find each flag will win an Extrem Micro Down jacket from the brand’s latest range and there will be hundreds of additional prizes at each location.
You can sign up to Berghaus’s Get Out Game at www.berghaus.com/GetOut