PrimaLoft announce a revolutionary new type of synthetic insulation.
PrimaLoft today introduced PrimaLoft© Bio, the first synthetic insulation made from 100% recycled, biodegradable fibers. Developed over the last four years by PrimaLoft’s team of scientists and engineers, PrimaLoft claims to have achieved this textile breakthrough without affecting the performance characteristics of the insulation. In accelerated test conditions simulating a landfill environment (ASTM D5511), PrimaLoft® Bio fibers have reached near complete biodegradation in 394 days, a highly accelerated rate compared to the negligible degradation observed in standard polyester, under the same conditions. This proprietary technology does not change the performance, look or feel of the garment and is expected to be available to consumers in fall 2020.
PrimaLoft® Bio fibers break down when exposed to the right environment – such as a landfill or the ocean. PrimaLoft has enhanced the fibers to be more attractive to the naturally-occurring microbes found in these environments. The microbes eat away at the fibers at a faster rate, returning the insulation to nature. The biodegradation process leaves behind water, methane, carbon dioxide and biomass (expired microorganisms, organic waste). PrimaLoft® Bio insulation will only biodegrade when exposed to the microbes in landfills or bodies of water, thus, the insulation remains highly durable throughout its usable life cycle in a garment.
“With PrimaLoft® Bio, PrimaLoft is leading the charge by redefining what sustainability really means,” said Mike Joyce, president and CEO of PrimaLoft. “Recycling is a good start but, we are intent on providing a better answer to the environmental issues facing our industry. As we have been making sustainable products since 2007, PrimaLoft® Bio speaks to the heart and soul of who we are. We looked at the global issues, including the proliferation of textile waste and microplastics, and determined how PrimaLoft could make a positive impact within our core competencies – material science and polymers. This technology, the most significant global technology launch in the company’s history, provides a solution at the material level, which was key for our vision.”
“PrimaLoft® Bio has the potential to transform the outdoor and fashion/lifestyle industries’ supply chain,” said Dr. Charles Lancelot, a materials technologist who worked alongside PrimaLoft during the testing process. “Over 80% of discarded textile and garment wastes were landfilled in 2014, accounting for nearly 8% of the total waste. This advanced biodegradation technology from PrimaLoft leverages progressive end-of-life material science and demands the attention of every apparel brand interested in making a smaller environmental footprint. PrimaLoft® Bio is a leader in its potential conversion to energy-producing biogas during the active production lifetimes of most US landfills, and it is setting a new industry standard for synthetic insulation.”
“We want our consumers to be able to reuse and recycle their garments for many years,” continued Joyce. “Yet, we know that products have a life cycle and are eventually disposed of. PrimaLoft® Bio goes hand in hand with sustainability, by providing a solution for the end of a garment’s life cycle. We are the first to address this challenge in the synthetic insulation category.”