Patagonia’s Worn Wear Tour will be heading to a selection of European resorts to fix your technical snow gear, giving it second life or helping it to last longer.
This year, Patagonia’s Worn Wear Repair Tour launches on January 24th in Innsbruck, Austria and makes its way to snow destinations across Europe repairing zips, buttons, rips and tears, whilst also repairing GORE-TEX apparel. Launched in 2013, Worn Wear is an idea created to encourage people to take good care of their gear – repairing it as necessary, to ensure it lasts as long as it can.
The idea is simple: fixing gear and using it for many seasons reduces overall consumption. Patagonia will repair used and abused items of clothing for free, whatever the brand, and they aim to educate people on how best to protect and repair their garments themselves.
To kick off the tour, Patagonia will head to Innsbruck on Thursday, January 24th for a special launch event, free for everyone to join, at the new Innsbruck store (opening soon). Alongside the repairs there with will be music from Dalai Jama and a light installation from Upcycling Studio, plus Patagonia Snowboard Ambassador, Nicholas Wolken, will present his new short film “Close to Home”.